In today’s fast-paced digital landscape, every second counts, especially when it comes to converting leads into sales. As we dive into 2025, the importance of speed-to-lead automation cannot be overstated. Research shows that the speed of response can significantly impact conversion rates and revenue growth, with a study finding that companies that respond to leads within an hour are 7 times more likely to have a meaningful conversation with a key decision maker. This staggering statistic highlights the need for businesses to adopt a speed-to-lead automation strategy to stay ahead of the competition.

The challenge lies in implementing an effective speed-to-lead automation process that not only accelerates response times but also provides a personalized experience for potential customers. This is where many businesses struggle, and that’s why we’ve put together this comprehensive guide to walk you through the ins and outs of speed-to-lead automation. In this beginner’s guide, we’ll cover the key components of speed-to-lead automation, including tools, features, and best practices. We’ll also explore case studies and expert insights to provide you with a clear understanding of how to boost your conversion rates in 2025. By the end of this guide, you’ll be equipped with the knowledge and skills to implement a speed-to-lead automation strategy that drives real results for your business, so let’s get started.

In today’s fast-paced sales landscape, the speed at which you respond to leads can make all the difference between converting a prospect into a customer and losing them to a competitor. Research has shown that 50% of leads go to the first responder, highlighting the critical role of speed-to-lead in modern sales strategies. As we dive into the world of speed-to-lead automation, it’s essential to understand the importance of timely responses and how they can significantly impact conversion rates and revenue growth. In this section, we’ll explore the evolution of lead response, from manual to automated, and discuss why speed-to-lead has become a crucial component of successful sales strategies in 2025. By the end of this section, you’ll have a deeper understanding of the importance of speed-to-lead and how it can be a key differentiator for your business.

The 5-Minute Rule: Why Response Time Matters

In today’s fast-paced sales landscape, the speed of response can make all the difference in conversion rates. Research has shown that the first 5 minutes after lead submission are crucial, with conversion rates dropping dramatically if a response is delayed. According to a study, 50% of leads go to the first responder, highlighting the importance of swift action. For instance, companies like Drift and HubSpot have implemented speed-to-lead automation tools to capitalize on this trend.

The statistics are striking: a study found that conversion rates can drop by up to 80% after just 5 minutes of lead submission. This is because, in 2025, consumer expectations have evolved to prioritize instant gratification. With the rise of e-commerce and online shopping, buyers are accustomed to rapid responses and resolutions. As we here at SuperAGI have seen, companies that can deliver quick and personalized responses are more likely to win over customers.

So, what’s behind the psychology of quick responses? It boils down to the concept of recency and relevance. When a lead submits their information, they are in a state of high engagement and interest. A prompt response acknowledges this interest and shows that the company values their time. As time passes, the lead’s interest wanes, and the likelihood of conversion decreases. By responding quickly, businesses can capitalize on this initial interest and build momentum in the sales process.

The importance of speed-to-lead automation is further emphasized by industry trends. A study found that companies using marketing automation experience an average increase in qualified leads by up to 451%. Moreover, the use of AI and machine learning in sales processes is expected to increase by 50% in the next two years, as companies seek to leverage technology to improve response times and conversion rates. By prioritizing speed-to-lead automation, businesses can stay ahead of the curve and reap the benefits of increased conversion rates and revenue growth.

Some key statistics that highlight the importance of speed-to-lead automation include:

  • 50% of leads go to the first responder
  • Conversion rates can drop by up to 80% after just 5 minutes of lead submission
  • Companies using marketing automation experience an average increase in qualified leads by up to 451%
  • The use of AI and machine learning in sales processes is expected to increase by 50% in the next two years

By understanding the psychology behind quick responses and the statistics that support speed-to-lead automation, businesses can make informed decisions about their sales strategies and prioritize swift, personalized responses to drive conversion rates and revenue growth.

The Evolution of Lead Response: From Manual to Automated

The way businesses respond to leads has undergone a significant transformation over the years. Gone are the days of manual follow-ups, where sales teams would spend hours dialing numbers and sending emails to potential customers. Today, we have sophisticated automation systems that can handle lead responses with ease and efficiency. But how did we get here?

Let’s take a look at the evolution of lead response strategies. In the past, manual follow-ups were the norm. Sales teams would rely on spreadsheets, email clients, and phone systems to manage their leads. This approach was time-consuming, prone to errors, and often resulted in delayed responses. According to a study, 50% of leads go to the first responder, highlighting the importance of prompt follow-ups.

With the advent of technology, businesses began to adopt marketing automation tools like HubSpot and Drift. These tools enabled companies to automate routine tasks, such as email follow-ups and lead scoring. However, these early systems had limitations, and businesses soon realized the need for more advanced solutions. For instance, we here at SuperAGI have developed AI-powered automation capabilities that can help businesses streamline their lead response processes.

Fast forward to 2025, and we have speed-to-lead automation systems that can handle lead responses with unprecedented speed and accuracy. These systems use artificial intelligence (AI) and machine learning (ML) to analyze lead behavior, prioritize follow-ups, and deliver personalized messages. According to a report, companies using marketing automation experience an average increase in qualified leads by up to 451%. Moreover, the use of AI and machine learning in sales processes is expected to increase by 50% in the next two years, further emphasizing the importance of adopting automation technologies.

So, what sets modern speed-to-lead automation systems apart from their predecessors? Here are a few key features:

  • AI-assisted lead rotation and prioritization: Systems can now analyze lead behavior and assign priority scores to ensure that the most engaged leads are followed up with promptly.
  • Personalization at scale: Automation systems can deliver personalized messages to leads based on their interests, preferences, and behaviors.
  • Real-time analytics and reporting: Businesses can now track key metrics, such as response times and conversion rates, in real-time, enabling data-driven decision-making.

As we look to the future, it’s clear that speed-to-lead automation will continue to play a critical role in modern sales strategies. With the right technology and approach, businesses can deliver instant value to their customers, drive conversions, and gain a competitive edge in the market. As an industry expert once said, “Speed is often a strategy in and of itself. So those who run faster will win over time.” By leveraging the power of automation and AI, businesses can stay ahead of the curve and achieve remarkable results.

As we dive into the world of speed-to-lead automation, it’s essential to understand the technology that drives this critical component of modern sales strategies. With the speed of response significantly impacting conversion rates and revenue growth, businesses are turning to automation to stay ahead of the competition. In fact, research shows that 50% of leads go to the first responder, highlighting the importance of swift and efficient lead response. In this section, we’ll explore the key components of an effective speed-to-lead automation system, including integration with CRM and marketing platforms. By understanding how to leverage these tools and technologies, businesses can unlock the full potential of speed-to-lead automation and drive meaningful results. We here at SuperAGI have seen firsthand the impact that speed-to-lead automation can have on a business’s bottom line, and we’re excited to share our insights and expertise with you.

Key Components of an Effective Automation System

When it comes to building an effective speed-to-lead automation system, there are several key components that work together to ensure that leads are captured, routed, and responded to promptly. These essential elements include lead capture mechanisms, routing rules, notification systems, and integration capabilities. In this subsection, we’ll break down each of these components and explain how they work together to drive conversion rates and revenue growth.

First, lead capture mechanisms are crucial for identifying and capturing new leads in real-time. This can include web forms, chatbots, and other tools that allow potential customers to express interest in a product or service. For example, companies like Drift and HubSpot offer lead capture tools that can be embedded on a website or landing page. According to a study, 50% of leads go to the first responder, highlighting the importance of capturing leads quickly and efficiently.

Next, routing rules determine which leads are routed to which sales representatives or teams. This can be based on factors such as lead source, location, or behavior. For instance, a company might use routing rules to assign leads from a specific marketing campaign to a dedicated team. AI-assisted lead rotation and prioritization can also be used to swiftly connect engaged leads with the appropriate representatives. We here at SuperAGI use AI to power our routing rules, ensuring that leads are assigned to the right person at the right time.

Notification systems are also critical for keeping sales teams informed and up-to-date on new leads and lead activity. This can include email notifications, mobile alerts, or even integrations with popular messaging platforms like Slack. For example, a company might set up notifications to alert sales representatives when a new lead is assigned to them or when a lead engages with a piece of content.

Finally, integration capabilities are essential for connecting a speed-to-lead automation system with other tools and platforms, such as CRM software, marketing automation platforms, and sales engagement tools. This allows for seamless data exchange and synchronization, ensuring that all teams have access to the same information and can work together effectively. When evaluating a speed-to-lead automation tool, look for integrations with popular platforms like Salesforce and Marketo.

Some key features to look for in a speed-to-lead automation system include:

  • Real-time lead capture and routing
  • Customizable routing rules and workflows
  • Omnichannel notification capabilities
  • Seamless integrations with other sales and marketing tools
  • AI-driven lead prioritization and rotation

By incorporating these essential elements and features, businesses can build a speed-to-lead automation system that drives conversion rates, revenue growth, and customer satisfaction. As companies using marketing automation experience an average increase in qualified leads by up to 451%, it’s clear that investing in a robust speed-to-lead automation system can have a significant impact on a company’s bottom line.

Integration with CRM and Marketing Platforms

When it comes to speed-to-lead automation, integrating with existing CRM systems and marketing platforms is crucial for maximizing its potential. A seamless data flow between these systems enables businesses to respond promptly to leads, nurture them effectively, and ultimately convert them into customers. For instance, HubSpot and Salesforce are popular CRM platforms that can be integrated with speed-to-lead automation tools to enhance lead management.

Proper integration of speed-to-lead automation with CRM systems and marketing platforms offers several benefits. It allows for real-time lead tracking, enabling businesses to respond to leads immediately, which is critical since 50% of leads go to the first responder. Moreover, integration with marketing platforms enables businesses to personalize their marketing efforts based on lead behavior, preferences, and demographics, leading to more effective lead nurturing and higher conversion rates. As noted by industry experts, speed is often a strategy in and of itself, and those who run faster will win over time.

  • Automated lead assignment and routing
  • Real-time lead scoring and qualification
  • Personalized marketing campaigns and messaging
  • Unified customer view across all touchpoints

Companies like Drift and we here at SuperAGI are pioneering the development of speed-to-lead automation tools that integrate seamlessly with CRM systems and marketing platforms. By leveraging these tools, businesses can increase their qualified leads by up to 451%, as reported by companies that have implemented marketing automation. Furthermore, the use of AI and machine learning in sales processes is expected to increase by 50% in the next two years, making it essential for businesses to invest in speed-to-lead automation that integrates with their existing systems.

To achieve seamless integration, businesses should evaluate the features, pricing, and performance of speed-to-lead automation tools and consider the following best practices:

  1. Assess the tool’s compatibility with your existing CRM and marketing platforms
  2. Ensure real-time data synchronization and automated workflows
  3. Configure personalized marketing campaigns and messaging
  4. Monitor and analyze lead behavior and conversion rates

By integrating speed-to-lead automation with CRM systems and marketing platforms, businesses can streamline their lead management processes, respond to leads promptly, and ultimately drive more conversions and revenue growth.

As we dive into the world of speed-to-lead automation, it’s essential to understand that the key to success lies in setting up an effective workflow. With the average lead conversion rate increasing by up to 451% for companies using marketing automation, the importance of prompt response times cannot be overstated. In fact, research shows that 50% of leads go to the first responder, highlighting the need for swift and efficient lead management. In this section, we’ll explore the ins and outs of creating your first speed-to-lead automation workflow, including mapping your lead journey and response protocols. We’ll also take a closer look at the tools and features that can help you get started, such as those offered by we here at SuperAGI, to ensure you’re equipped to boost your conversion rates and drive revenue growth in 2025.

Mapping Your Lead Journey and Response Protocols

Mapping your lead journey and response protocols is a crucial step in setting up your first speed-to-lead automation workflow. This process involves documenting your current lead flow and designing improved response protocols to ensure that leads are promptly and effectively engaged. To start, consider the following questions: What are the primary sources of leads for your business? How are leads currently being handled and responded to? What are the typical pain points and dropped balls in your current lead response process?

According to a study, 50% of leads go to the first responder, highlighting the importance of speedy response times in lead conversion. To achieve this, it’s essential to identify areas where leads are getting stuck or falling through the cracks. For example, are leads being assigned to sales representatives in a timely manner? Are follow-up emails and phone calls being made promptly?

  • What are the key milestones in your lead journey, such as form submissions, demo requests, or free trial sign-ups?
  • How do you currently handle leads that are not yet ready to buy, and what nurture strategies are in place to keep them engaged?
  • What are the typical questions and concerns that leads have at different stages of the journey, and how can you address them proactively?

Let’s look at some examples of effective lead journeys across different industries. For instance, Drift, a conversational marketing platform, uses a chatbot to immediately engage with leads and route them to the appropriate sales representative. In contrast, HubSpot, a marketing, sales, and customer service platform, uses a lead scoring system to prioritize leads based on their behavior and demographic data.

We here at SuperAGI have also seen success with our clients who have implemented AI-assisted lead rotation and prioritization. By utilizing AI to swiftly connect engaged leads with the appropriate representatives, businesses can significantly improve their conversion rates and revenue growth. According to a study, companies using marketing automation experience an average increase in qualified leads by up to 451%.

When designing your response protocols, consider the following best practices:

  1. Instant value delivery: Provide leads with immediate value, such as a relevant eBook or webinar, to keep them engaged and interested.
  2. Personalization: Use data and analytics to personalize your lead response and tailor it to the individual’s needs and preferences.
  3. Multi-channel engagement: Engage with leads across multiple channels, such as email, phone, and social media, to ensure that you’re reaching them where they are most active.

By taking the time to map your lead journey and design improved response protocols, you can significantly improve your speed-to-lead automation and drive more conversions for your business. Remember to regularly review and refine your lead journey to ensure that it continues to meet the evolving needs of your leads and customers.

Tool Spotlight: SuperAGI’s Automation Capabilities

When it comes to speed-to-lead automation, having the right tools can make all the difference. Here at SuperAGI, we’ve designed our platform to address the specific challenges of responding quickly and effectively to leads. One of the key features that sets us apart is our AI-driven personalization capabilities. By leveraging machine learning algorithms and natural language processing, our system can craft personalized messages and engage with leads across multiple channels, including email, social media, and SMS.

This multi-channel approach is critical in today’s fast-paced sales landscape, where 50% of leads go to the first responder. By using our platform, businesses can ensure that they’re not only responding quickly, but also with a level of personalization that resonates with potential customers. For example, our AI agents can analyze a lead’s behavior and preferences, and then use that information to send targeted messages that speak directly to their needs and interests.

  • AI-driven personalization: Our platform uses machine learning to craft personalized messages and engage with leads across multiple channels.
  • Multi-channel engagement: We enable businesses to connect with leads wherever they are, whether that’s on social media, via email, or through SMS.
  • Rapid response capabilities: Our system is designed to maximize conversion opportunities by responding quickly to leads, increasing the chances of closing a deal.

According to recent statistics, companies using marketing automation experience an average increase in qualified leads by up to 451%. By leveraging our platform, businesses can tap into this potential and see significant returns on their investment. Additionally, our system is designed to learn and evolve over time, using reinforcement learning to refine its approach and improve results.

As 77% of companies are expected to use AI and machine learning in their sales processes by 2025, it’s clear that speed-to-lead automation is no longer a nicety, but a necessity. By partnering with us at SuperAGI, businesses can stay ahead of the curve and drive real revenue growth through rapid, personalized, and effective lead response.

As we’ve explored the world of speed-to-lead automation, it’s clear that this technology has become a game-changer for modern sales teams. With the ability to respond to leads in record time, businesses can significantly boost their conversion rates and revenue growth. In fact, research shows that 50% of leads go to the first responder, highlighting the importance of swift action. But how do you know if your speed-to-lead automation strategy is truly paying off? To answer this question, we need to dive into the world of metrics and analytics. In this section, we’ll explore the essential KPIs for measuring success, from response time to conversion rates, and provide guidance on setting up dashboards and reporting to help you optimize your speed-to-lead automation workflow.

Essential Metrics: Beyond Response Time

While response time is a crucial metric for speed-to-lead success, it’s essential to look beyond this single measure to get a comprehensive understanding of your lead response strategy’s effectiveness. Other key metrics to track include qualification rate, conversion rate by response time segment, channel effectiveness, and ROI calculations.

For instance, qualification rate helps you understand how many leads are actually qualified and ready to be passed on to sales teams. According to a study by Drift, companies that respond to leads within 5 minutes see a significant increase in qualification rates. In 2025, the benchmark for qualification rates is around 25-30% for companies using speed-to-lead automation.

Another vital metric is conversion rate by response time segment. This metric shows how response time affects conversion rates. For example, a study by HubSpot found that companies that respond to leads within 1 hour see a conversion rate of 2.4%, while those that respond within 24 hours see a conversion rate of 1.4%. In 2025, the benchmark for conversion rates is around 2-3% for companies that respond to leads within 1 hour.

When it comes to channel effectiveness, it’s crucial to track which channels are driving the most qualified leads and conversions. According to a study by SuperAGI, companies that use a combination of email, phone, and social media channels see a 25% increase in qualified leads compared to those that use only one channel.

Finally, ROI calculations help you understand the financial impact of your speed-to-lead strategy. According to a study by Marketo, companies that use marketing automation experience an average increase in qualified leads by up to 451%. In 2025, the benchmark for ROI on speed-to-lead automation is around 300-400%.

  • Average qualification rate: 25-30%
  • Average conversion rate by response time segment:
    1. Within 1 hour: 2-3%
    2. Within 24 hours: 1-2%
  • Average increase in qualified leads through multi-channel approach: 25%
  • Average ROI on speed-to-lead automation: 300-400%

By tracking these metrics and using them to inform your speed-to-lead strategy, you can optimize your approach and improve your chances of success in 2025. As Gartner notes, “Speed is often a strategy in and of itself. So those who run faster will win over time.” With the right metrics and approach, you can stay ahead of the competition and drive more conversions and revenue growth.

Setting Up Dashboards and Reporting

Creating effective dashboards is crucial to monitoring your speed-to-lead performance and making data-driven decisions. A well-designed dashboard should include key metrics such as response time, conversion rates, and lead volume. For example, Drift and HubSpot provide customizable dashboard templates that can help you get started.

When setting up your dashboard, consider the following essential metrics:

  • Response time: Track the time it takes for your team to respond to leads, with a goal of responding within 5 minutes, as highlighted in the 5-Minute Rule
  • Conversion rates: Monitor the percentage of leads that convert into customers, with the goal of increasing this rate over time
  • Lead volume: Track the number of leads generated, with the goal of increasing this number through effective marketing and automation strategies

These metrics will provide valuable insights into your speed-to-lead performance and help you identify areas for improvement.

It’s also important to review your dashboard regularly to stay on top of your speed-to-lead performance. Weekly or bi-weekly reviews can help you:

  • Identify trends and patterns in your data
  • Make adjustments to your automation workflows and response protocols as needed
  • Share insights with stakeholders, such as sales and marketing teams, to ensure everyone is aligned and working towards the same goals

For instance, companies like Salesforce and Marketo have seen significant improvements in their speed-to-lead performance by regularly reviewing their dashboards and making data-driven decisions.

Sharing insights with stakeholders is critical to ensuring that everyone is on the same page and working towards the same goals. Consider setting up regular meetings or reports to share key metrics and trends with your team. You can also use tools like Google Analytics or Tableau to create interactive dashboards that can be shared with stakeholders. As Forrester notes, “50% of leads go to the first responder”, highlighting the importance of speed-to-lead automation in driving conversion rates and revenue growth.

Additionally, consider using AI-assisted tools to help you analyze your data and provide actionable insights. For example, SuperAGI offers AI-powered automation capabilities that can help you optimize your lead response times and increase conversion rates. By leveraging these tools and regularly reviewing your dashboard, you can gain a deeper understanding of your speed-to-lead performance and make data-driven decisions to drive growth and revenue.

Now that we’ve covered the fundamentals of speed-to-lead automation and how to set up your first workflow, it’s time to take your strategy to the next level. As we’ve seen, speed-to-lead automation has become a critical component of modern sales strategies, with research showing that companies using marketing automation experience an average increase in qualified leads by up to 451%. In this final section, we’ll dive into advanced strategies and future trends that can help you stay ahead of the curve. From personalization at scale to leveraging AI and machine learning, we’ll explore the latest innovations in speed-to-lead automation and what they mean for your business. With the use of AI and machine learning in sales processes expected to increase by 50% in the next two years, it’s essential to stay informed and adapt your strategy to maximize conversion rates and revenue growth.

Personalization at Scale: The Next Frontier

To deliver exceptional customer experiences, businesses must strike a balance between speed and personalization in their responses. According to a study, 50% of leads go to the first responder, emphasizing the importance of timely responses. However, with the help of AI and machine learning, companies can now provide highly personalized yet immediate responses, revolutionizing the concept of speed-to-lead automation.

AI-powered tools like Drift and HubSpot utilize machine learning algorithms to analyze lead behavior, preferences, and interactions, enabling businesses to deliver tailored responses at scale. For instance, SuperAGI’s automation capabilities allow companies to swiftly connect engaged leads with the appropriate representatives, increasing the chances of conversion. By leveraging AI-driven insights, businesses can create personalized messages, offers, and content that resonate with their target audience, ultimately driving revenue growth.

  • Companies like Salesforce have successfully implemented AI-assisted lead rotation and prioritization, resulting in significant improvements in conversion rates and customer satisfaction.
  • HubSpot’s machine learning-powered chatbots can handle complex customer inquiries, providing personalized responses and routing leads to human representatives when necessary.

Achieving both speed and personalization simultaneously requires a strategic approach. Businesses must:

  1. Implement AI-driven automation tools to analyze lead data and behavior.
  2. Develop personalized response templates and content that cater to different lead segments.
  3. Continuously monitor and refine their speed-to-lead automation workflows to ensure optimal performance.

By striking the perfect balance between speed and personalization, companies can increase their chances of converting leads into customers, ultimately driving revenue growth and staying ahead of the competition. As Forrester notes, companies using marketing automation experience an average increase in qualified leads by up to 451%, highlighting the potential of AI-driven speed-to-lead automation in transforming modern sales strategies.

Case Studies: Success Stories and Lessons Learned

When it comes to speed-to-lead automation, the proof is in the pudding. Let’s take a look at some real-world examples of businesses that have successfully implemented speed-to-lead automation with dramatic results. For instance, Drift, a conversational marketing platform, saw a 50% increase in qualified leads after implementing speed-to-lead automation. By using AI-powered chatbots to instantly engage with leads, Drift was able to reduce response times and improve conversion rates.

In the B2C space, Warby Parker used speed-to-lead automation to increase sales by 20%. The eyewear company implemented an automated system that sent personalized emails to customers within minutes of submitting a lead form. This strategy allowed Warby Parker to stay top of mind and capitalize on the customer’s initial interest.

  • In the finance industry, Discover Financial Services used speed-to-lead automation to reduce response times by 90%. By implementing an automated system that routed leads to the appropriate representatives, Discover was able to improve the overall customer experience and increase conversions.
  • In the healthcare industry, Aetna used speed-to-lead automation to increase qualified leads by 30%. The health insurance company implemented an automated system that used AI to identify and prioritize high-value leads, allowing representatives to focus on the most promising opportunities.

These examples demonstrate the power of speed-to-lead automation in driving real results for businesses. By implementing strategies such as instant value delivery, AI-assisted lead rotation, and personalization at scale, companies can significantly improve their conversion rates and revenue growth. As Drift’s CEO, David Cancel, notes, “Speed is often a strategy in and of itself. So those who run faster will win over time.” With the right tools and technologies, businesses can stay ahead of the competition and achieve impressive results.

According to recent research, companies that use marketing automation experience an average increase in qualified leads by up to 451%. Additionally, 50% of leads go to the first responder, highlighting the importance of speed in lead response. By leveraging speed-to-lead automation, businesses can get ahead of the competition and capitalize on the initial interest of potential customers.

In conclusion, speed-to-lead automation has become a critical component of modern sales strategies, particularly in 2025, where the speed of response can significantly impact conversion rates and revenue growth. As we have discussed in this guide, setting up and implementing a speed-to-lead automation workflow can be a game-changer for businesses looking to boost their conversion rates and stay ahead of the competition.

Key Takeaways and Next Steps

The key takeaways from this guide include understanding the importance of speed-to-lead automation, setting up your first automation workflow, measuring success with KPIs and analytics, and exploring advanced strategies and future trends. To get started with speed-to-lead automation, identify your goals and objectives, choose the right tools and technology, and develop a comprehensive strategy. For more information and to learn how to implement speed-to-lead automation in your business, visit Superagi to discover how their innovative solutions can help you streamline your sales process and improve conversion rates.

As we move forward in 2025, it’s essential to stay up-to-date with the latest trends and insights in speed-to-lead automation. By doing so, you’ll be able to stay ahead of the competition, improve your sales process, and drive revenue growth. Don’t miss out on the opportunity to transform your sales strategy and take your business to the next level. Take the first step today and start experiencing the benefits of speed-to-lead automation for yourself.