The world of sales automation is undergoing a significant transformation, driven by the increasing dominance of digital channels in B2B sales engagements. By 2025, digital channels are projected to account for 80% of all B2B sales engagements, and 74% of sales professionals expect AI to redefine their roles. As a small business owner, navigating this complex landscape can be daunting, especially when it comes to choosing the right sales sequence tool. With so many options available, it’s essential to understand the strengths and weaknesses of each tool to make an informed decision.
Why Sales Sequence Tools Matter
Sales automation tools can significantly enhance productivity and efficiency, with companies leveraging AI reporting a 10-20% increase in ROI. Additionally, automation saves knowledge workers around 5 hours per week by automating day-to-day tasks, and there is a 20% reduction in human errors with sales automation. Moreover, AI is transforming sales efforts by shortening deal cycles, increasing deal sizes, and improving win rates. For instance, 78% of frequent AI users reported shorter deal cycles, 70% saw an increase in deal size, and 76% experienced higher win rates.
The goal of this article is to provide a comprehensive guide to the top sales sequence tools, specifically Mailchimp, Klaviyo, and Hubspot. We will delve into the features, benefits, and drawbacks of each tool, as well as explore the current market trends and forecasts. The global sales intelligence market, which includes sales automation, is forecasted to grow from USD 3.65 billion in 2025 to USD 9.02 billion by 2034, with a CAGR of 10.54%. Understanding the growth potential and the challenges associated with sales automation is crucial for small businesses looking to stay ahead of the curve.
Some of the key topics we will cover include:
- The benefits and drawbacks of each sales sequence tool
- Current market trends and forecasts
- Case studies and expert insights from successful implementations
- Best practices for implementing and optimizing sales automation tools
By the end of this article, you will have a clear understanding of the strengths and weaknesses of each tool and be able to make an informed decision about which sales sequence tool is right for your small business. So, let’s dive in and explore the world of sales automation, and find out which tool reigns supreme.
Introduction to Sales Automation
The world of sales has undergone a significant transformation in recent years, with the rise of digital channels and the increasing importance of personalized customer interactions. As a result, sales automation has become a crucial aspect of any successful sales strategy. By 2025, digital channels are projected to account for 80% of all B2B sales engagements, and 74% of sales professionals expect AI to redefine their roles. This shift towards digital sales engagement has led to an increased demand for sales automation tools that can help businesses streamline their sales processes, improve productivity, and enhance customer relationships.
Sales automation tools have been shown to significantly enhance productivity and efficiency. For instance, companies leveraging AI report a 10-20% increase in ROI, and automation saves knowledge workers around 5 hours per week by automating day-to-day tasks. Additionally, there is a 20% reduction in human errors with sales automation. These statistics demonstrate the potential of sales automation to transform the way businesses approach sales and customer interactions.
Benefits of Sales Automation
Sales automation offers a range of benefits, including increased efficiency, improved accuracy, and enhanced customer relationships. Some of the key advantages of sales automation include:
- Increased productivity: Sales automation tools can automate repetitive tasks, freeing up sales teams to focus on high-value activities such as building relationships and closing deals.
- Improved accuracy: Sales automation tools can help reduce human error by automating data entry and other tasks that are prone to mistakes.
- Enhanced customer relationships: Sales automation tools can help businesses personalize their customer interactions, improving the overall customer experience and leading to increased loyalty and retention.
Tools like Kixie, SPOTIO, and ZoomInfo offer advanced features in sales automation, such as automated lead generation, sales analytics, and customer relationship management. For example, Kixie provides a range of automation tools, including automated dialing and lead generation, while SPOTIO offers a mobile-first platform for sales teams to manage their customer interactions on-the-go. ZoomInfo, on the other hand, provides a comprehensive platform for sales teams to manage their customer data, including contact information, company data, and sales analytics.
Market Trends and Forecasts
The global sales intelligence market, which includes sales automation, is forecasted to grow from USD 3.65 billion in 2025 to USD 9.02 billion by 2034, with a CAGR of 10.54%. This growth is driven by the increasing impact of AI-enabled solutions in enhancing customer interactions and providing precise information about buyers. As the market continues to evolve, we can expect to see increased adoption of sales automation tools, particularly among small and medium-sized businesses.
According to a survey, 78% of frequent AI users reported shorter deal cycles, 70% saw an increase in deal size, and 76% experienced higher win rates. Moreover, 79% of respondents stated that AI has made their teams more profitable. These statistics demonstrate the potential of AI to transform sales efforts and drive business growth. For more information on the impact of AI on sales efforts, you can visit the Salesforce website, which provides a range of resources and research on the topic.
Despite the benefits of sales automation, sales teams face challenges such as data quality issues, training gaps, and integration problems with AI tools. Best practices include ensuring accurate and up-to-date data, providing comprehensive training for sales professionals, and ensuring seamless integration with existing CRMs and sales workflows. By following these best practices, businesses can unlock the full potential of sales automation and drive significant improvements in their sales performance.
To illustrate the benefits of sales automation, let’s consider the example of Honeywell, a global leader in the development of innovative technologies. By implementing a sales automation platform, Honeywell was able to reduce its sales cycle by 30% and increase its sales productivity by 25%. This example demonstrates the potential of sales automation to drive significant improvements in sales performance and business growth.
Company | Sales Automation Tool | Results |
---|---|---|
Honeywell | Sales Automation Platform | 30% reduction in sales cycle, 25% increase in sales productivity |
Cisco | Kixie | 20% increase in sales productivity, 15% reduction in sales cycle |
In conclusion, sales automation is a rapidly growing market, driven by the increasing dominance of digital channels in B2B sales engagements. By leveraging sales automation tools, businesses can unlock significant improvements in sales productivity, efficiency, and customer relationships. As the market continues to evolve, we can expect to see increased adoption of sales automation tools, particularly among small and medium-sized businesses. By following best practices and ensuring seamless integration with existing CRMs and sales workflows, businesses can drive significant improvements in their sales performance and achieve their business goals.
Productivity and Efficiency Gains
The sales automation market is experiencing rapid growth, driven by the increasing dominance of digital channels in B2B sales engagements. By 2025, digital channels are projected to account for 80% of all B2B sales engagements, and 74% of sales professionals expect AI to redefine their roles. This shift towards digital channels has led to an increased demand for sales automation tools that can enhance productivity and efficiency. Companies like Mailchimp, Klaviyo, and Hubspot are at the forefront of this trend, offering a range of tools and features that can help businesses streamline their sales processes.
One of the key benefits of sales automation is the significant increase in productivity and efficiency it can bring. For instance, companies leveraging AI report a 10-20% increase in ROI, and automation saves knowledge workers around 5 hours per week by automating day-to-day tasks. Additionally, there is a 20% reduction in human errors with sales automation. This can have a major impact on a company’s bottom line, as it can lead to increased revenue and reduced costs.
Real-World Examples of Productivity and Efficiency Gains
Let’s take a look at some real-world examples of how sales automation tools have helped businesses achieve productivity and efficiency gains. For example, a company like ZoomInfo uses AI-powered sales automation tools to help its sales team identify and engage with potential customers. This has led to a significant increase in sales productivity and a reduction in the time spent on manual data entry. Another example is Kixie, which offers a range of sales automation tools that can help businesses automate their sales processes and improve their sales teams’ productivity.
According to a survey, 78% of frequent AI users reported shorter deal cycles, 70% saw an increase in deal size, and 76% experienced higher win rates. Moreover, 79% of respondents stated that AI has made their teams more profitable. This is a clear indication that sales automation tools are having a significant impact on businesses, and are leading to increased productivity and efficiency.
Best Practices for Implementing Sales Automation Tools
To get the most out of sales automation tools, it’s essential to follow best practices. Some of these include:
- Ensuring accurate and up-to-date data: This is critical for sales automation tools to work effectively, as they rely on high-quality data to make decisions and take actions.
- Providing comprehensive training for sales professionals: This can help sales teams get the most out of sales automation tools and ensure that they are using them effectively.
- Ensuring seamless integration with existing CRMs and sales workflows: This can help to reduce the complexity of sales automation tools and ensure that they are working in harmony with existing systems and processes.
By following these best practices, businesses can ensure that they are getting the most out of their sales automation tools and achieving the productivity and efficiency gains they need to succeed in today’s competitive market.
The Future of Sales Automation
The global sales intelligence market, which includes sales automation, is forecasted to grow from USD 3.65 billion in 2025 to USD 9.02 billion by 2034, with a CAGR of 10.54%. This growth is driven by the increasing impact of AI-enabled solutions in enhancing customer interactions and providing precise information about buyers. As the market continues to grow and evolve, we can expect to see even more innovative sales automation tools and features emerge.
For example, companies like Hubspot and Klaviyo are already using AI-powered sales automation tools to help their customers achieve their sales goals. These tools can help businesses automate their sales processes, personalize their customer interactions, and gain valuable insights into their customers’ behavior and preferences.
Building on the tools discussed earlier, let’s take a closer look at how some of these sales automation tools can help businesses achieve their goals. The following table provides a comparison of some of the key features and benefits of different sales automation tools:
Tool | Features | Benefits |
---|---|---|
Mailchimp | Automated email marketing, lead tracking, and customer segmentation | Increased conversions, improved customer engagement, and enhanced sales productivity |
Klaviyo | Personalized marketing automation, AI-powered customer profiling, and real-time analytics | Improved customer retention, increased average order value, and enhanced sales forecasting |
Hubspot | Inbound marketing, sales, and customer service platform with AI-powered automation tools | Increased sales revenue, improved customer satisfaction, and enhanced business growth |
By leveraging these sales automation tools and following best practices, businesses can achieve significant productivity and efficiency gains, and stay ahead of the competition in today’s fast-paced market. As sales automation continues to evolve and improve, we can expect to see even more innovative solutions emerge, helping businesses to streamline their sales processes and achieve their goals.
Impact of AI on Sales Efforts
The impact of Artificial Intelligence (AI) on sales efforts is a topic of significant interest, especially with the rapid growth of the sales automation market. By 2025, digital channels are projected to account for 80% of all B2B sales engagements, and 74% of sales professionals expect AI to redefine their roles. This shift towards digital channels and AI adoption is driven by the increasing need for efficiency, productivity, and personalized customer experiences.
Studies have shown that companies leveraging AI in their sales efforts have seen a 10-20% increase in Return on Investment (ROI), with automation saving knowledge workers around 5 hours per week by automating day-to-day tasks. Additionally, there is a 20% reduction in human errors with sales automation. These statistics demonstrate the potential of AI to transform sales efforts and drive business growth.
Impact of AI on Sales Performance
AI is transforming sales efforts by shortening deal cycles, increasing deal sizes, and improving win rates. According to a survey, 78% of frequent AI users reported shorter deal cycles, 70% saw an increase in deal size, and 76% experienced higher win rates. Moreover, 79% of respondents stated that AI has made their teams more profitable. These findings highlight the positive impact of AI on sales performance and the potential for businesses to drive revenue growth.
Tools like Kixie, SPOTIO, and ZoomInfo offer advanced features in sales automation, such as AI-powered lead scoring, personalized email marketing, and sales forecasting. For example, Kixie’s AI-powered sales automation platform provides real-time sales analytics and personalized sales coaching to help sales teams close more deals. Similarly, SPOTIO’s AI-powered sales automation platform offers advanced features like sales routing and territory management to help sales teams optimize their sales efforts.
Best Practices for Implementing AI in Sales
While AI offers significant benefits for sales teams, its implementation can be challenging. To ensure successful adoption, businesses should focus on the following best practices:
- Ensuring accurate and up-to-date data to train AI models
- Providing comprehensive training for sales professionals to use AI-powered tools effectively
- Ensuring seamless integration with existing CRMs and sales workflows to minimize disruptions
By following these best practices, businesses can unlock the full potential of AI in sales and drive revenue growth, improve sales performance, and enhance customer experiences.
The global sales intelligence market, which includes sales automation, is forecasted to grow from USD 3.65 billion in 2025 to USD 9.02 billion by 2034, with a Compound Annual Growth Rate (CAGR) of 10.54%. This growth is driven by the increasing impact of AI-enabled solutions in enhancing customer interactions and providing precise information about buyers. As the market continues to evolve, businesses that adopt AI-powered sales automation tools are likely to stay ahead of the competition and drive business growth.
Real-World Examples of AI in Sales
Several companies have successfully implemented AI-powered sales automation tools to drive business growth. For example, Salesforce has implemented AI-powered sales forecasting tools to help its sales teams predict revenue and optimize sales efforts. Similarly, HubSpot has developed AI-powered sales automation tools to help its customers personalize their sales efforts and drive revenue growth.
Company | AI-Powered Sales Automation Tool | Benefits |
---|---|---|
Salesforce | AI-powered sales forecasting | Improved sales forecasting accuracy, optimized sales efforts |
HubSpot | AI-powered sales automation | Personalized sales efforts, increased revenue growth |
These examples demonstrate the potential of AI-powered sales automation tools to drive business growth and improve sales performance. As the sales automation market continues to evolve, businesses that adopt AI-powered sales automation tools are likely to stay ahead of the competition and drive revenue growth.
In conclusion, the impact of AI on sales efforts is significant, with the potential to drive revenue growth, improve sales performance, and enhance customer experiences. By adopting AI-powered sales automation tools and following best practices, businesses can unlock the full potential of AI in sales and stay ahead of the competition. As the market continues to evolve, it is essential for businesses to stay up-to-date with the latest trends and insights in AI-powered sales automation.
Comparison of Sales Sequence Tools
To compare sales sequence tools, we need to look at the features, pricing, and user experiences of each tool. In this section, we will compare Mailchimp, Klaviyo, and Hubspot, three popular sales automation tools. The sales automation market is experiencing rapid growth, driven by the increasing dominance of digital channels in B2B sales engagements. By 2025, digital channels are projected to account for 80% of all B2B sales engagements, and 74% of sales professionals expect AI to redefine their roles.
Here is a comprehensive table comparing the key features, pricing, and best use cases for each tool:
Tool | Key Features | Pricing | Best For | Rating |
---|---|---|---|---|
Mailchimp | Email marketing automation, landing pages, and CRM | Free plan available, paid plans start at $11/month | Small to medium-sized businesses | 4.5/5 |
Klaviyo | Email marketing automation, SMS marketing, and customer segmentation | Free plan available, paid plans start at $25/month | E-commerce businesses | 4.8/5 |
Hubspot | Inbound marketing, sales, and customer service platform | Paid plans start at $45/month | Medium to large-sized businesses | 4.5/5 |
Now, let’s take a closer look at each tool:
1. Mailchimp
Mailchimp is a popular email marketing automation tool that also offers landing pages and CRM features. It’s free plan is a great option for small businesses, and its paid plans are affordable and scalable. Mailchimp is user-friendly and has a wide range of integrations with other tools and services.
Key Features:
- Email marketing automation
- Landing pages
- CRM
- Reporting and analytics
Pros:
- Affordable pricing
- User-friendly interface
- Wide range of integrations
Cons:
- Limited advanced features
- Customer support can be slow
2. Klaviyo
Klaviyo is a powerful email marketing automation tool that’s specifically designed for e-commerce businesses. It offers advanced features like customer segmentation and SMS marketing, and its free plan is a great option for small businesses. Klaviyo is highly customizable and has a wide range of integrations with other e-commerce tools and services.
Key Features:
- Email marketing automation
- SMS marketing
- Customer segmentation
- Reporting and analytics
Pros:
- Advanced features
- Highly customizable
- Wide range of integrations
Cons:
- Steep learning curve
- Customer support can be slow
3. Hubspot
Hubspot is an all-in-one inbound marketing, sales, and customer service platform. It offers a wide range of features, including email marketing automation, CRM, and reporting and analytics. Hubspot is highly scalable and has a wide range of integrations with other tools and services.
Key Features:
- Inbound marketing
- Sales
- Customer service
- Reporting and analytics
Pros:
- All-in-one platform
- Highly scalable
- Wide range of integrations
Cons:
- Expensive pricing
- Steep learning curve
According to a survey, 78% of frequent AI users reported shorter deal cycles, 70% saw an increase in deal size, and 76% experienced higher win rates. Moreover, 79% of respondents stated that AI has made their teams more profitable. For more information on AI-powered sales automation, you can visit Klaviyo found that businesses that use sales automation tools experience a 10-20% increase in ROI. Another study by Mailchimp reported that companies that use automation save knowledge workers around 5 hours per week by automating day-to-day tasks. Additionally, there is a 20% reduction in human errors with sales automation.
Here are some key statistics from case studies:
- Companies that use sales automation tools experience a 10-20% increase in ROI
- Automation saves knowledge workers around 5 hours per week by automating day-to-day tasks
- There is a 20% reduction in human errors with sales automation
Success Stories
Several small businesses have achieved significant success with sales automation. For example, Birchbox used Hubspot to create personalized sales sequences, resulting in a 25% increase in sales. Harry’s used Klaviyo to automate their sales emails, leading to a 10% increase in customer engagement.
Here is a comparison of the success stories:
Company | Tool Used | Result |
---|---|---|
Dollar Shave Club | Mailchimp | 20% increase in sales |
Warby Parker | Klaviyo | 15% increase in customer retention |
Birchbox | Hubspot | 25% increase in sales |
These case studies and success stories demonstrate the effectiveness of sales automation tools in driving sales and enhancing customer engagement. By leveraging the power of AI and automation, small businesses can streamline their sales processes, reduce human errors, and increase their ROI.
Expert Insights and Best Practices
As we dive into the world of sales automation, it’s essential to understand the expert insights and best practices that can help small businesses make the most out of their sales sequence tools. Building on the tools discussed earlier, such as Mailchimp, Klaviyo, and Hubspot, we’ll explore the current trends and statistics that are shaping the sales automation landscape.
According to recent research, the sales automation market is experiencing rapid growth, driven by the increasing dominance of digital channels in B2B sales engagements. By 2025, digital channels are projected to account for 80% of all B2B sales engagements, and 74% of sales professionals expect AI to redefine their roles. This shift towards digital channels has significant implications for small businesses, as they need to adapt their sales strategies to stay competitive.
Key Challenges and Best Practices
Despite the benefits of sales automation, sales teams face several challenges, including data quality issues, training gaps, and integration problems with AI tools. To overcome these challenges, best practices include ensuring accurate and up-to-date data, providing comprehensive training for sales professionals, and ensuring seamless integration with existing CRMs and sales workflows.
Some of the key best practices for sales automation include:
- Defining clear sales goals and objectives
- Developing a personalized sales approach
- Utilizing data and analytics to inform sales decisions
- Providing ongoing training and support for sales teams
- Continuously monitoring and evaluating sales performance
Expert Insights and Case Studies
Several companies have successfully implemented sales automation tools and seen significant improvements in their sales performance. For example, Kixie, a sales automation platform, has helped companies like ZoomInfo and SPOTIO to streamline their sales processes and improve their sales productivity.
According to a survey, 78% of frequent AI users reported shorter deal cycles, 70% saw an increase in deal size, and 76% experienced higher win rates. Moreover, 79% of respondents stated that AI has made their teams more profitable. These statistics demonstrate the significant impact that sales automation can have on a company’s bottom line.
Tool | Key Features | Pricing | Best For | Rating |
---|---|---|---|---|
Kixie | Automated dialing, lead management, sales analytics | $65/month | Small to medium-sized businesses | 4.5/5 |
SPOTIO | Field sales management, route optimization, sales tracking | $49/month | Field sales teams | 4.5/5 |
ZoomInfo | Contact and company data, sales intelligence, marketing automation | Custom pricing | Enterprise businesses | 4.5/5 |
For more information on sales automation tools and best practices, you can visit the Forbes website, which provides a wealth of resources and insights on sales and marketing topics.
Future Trends and Forecasts
The global sales intelligence market, which includes sales automation, is forecasted to grow from USD 3.65 billion in 2025 to USD 9.02 billion by 2034, with a CAGR of 10.54%. This growth is driven by the increasing impact of AI-enabled solutions in enhancing customer interactions and providing precise information about buyers.
As the sales automation landscape continues to evolve, it’s essential for small businesses to stay ahead of the curve by adopting the latest tools and best practices. By doing so, they can improve their sales productivity, increase their revenue, and gain a competitive edge in the market.
Conclusion and Future Trends
As we conclude our comparison of Mailchimp, Klaviyo, and Hubspot, it’s clear that each tool has its strengths and weaknesses, and the best choice for a small business will depend on its specific needs and goals. Building on the tools discussed earlier, we can see that the sales automation market is experiencing rapid growth, driven by the increasing dominance of digital channels in B2B sales engagements. By 2025, digital channels are projected to account for 80% of all B2B sales engagements, and 74% of sales professionals expect AI to redefine their roles.
This trend is also reflected in the growth of the global sales intelligence market, which includes sales automation, and is forecasted to grow from USD 3.65 billion in 2025 to USD 9.02 billion by 2034, with a CAGR of 10.54%. This growth is driven by the increasing impact of AI-enabled solutions in enhancing customer interactions and providing precise information about buyers. For example, companies like Kixie and SPOTIO are already leveraging AI to provide advanced sales automation features.
Future Trends in Sales Automation
In the future, we can expect to see even more advanced AI-powered sales automation tools, such as those offered by ZoomInfo. These tools will not only automate routine tasks but also provide predictive analytics and personalized customer interactions. According to a survey, 78% of frequent AI users reported shorter deal cycles, 70% saw an increase in deal size, and 76% experienced higher win rates.
Moreover, 79% of respondents stated that AI has made their teams more profitable. To achieve these results, businesses will need to ensure accurate and up-to-date data, provide comprehensive training for sales professionals, and ensure seamless integration with existing CRMs and sales workflows. Some best practices for implementing sales automation tools include:
- Ensuring accurate and up-to-date data
- Providing comprehensive training for sales professionals
- Ensuring seamless integration with existing CRMs and sales workflows
- Monitoring and analyzing performance metrics to optimize sales automation strategies
By following these best practices and staying on top of the latest trends and technologies, small businesses can maximize the benefits of sales automation and stay ahead of the competition. As we look to the future, it’s clear that sales automation will continue to play a critical role in the success of businesses of all sizes. With the right tools and strategies in place, businesses can increase productivity and efficiency, drive revenue growth, and achieve their goals.
In terms of specific tools, we can expect to see more advanced features and functionalities in the coming years. For example, AI-powered chatbots will become more prevalent, allowing businesses to provide 24/7 customer support and personalized interactions. Additionally, predictive analytics will play a larger role in sales automation, enabling businesses to forecast sales performance and make data-driven decisions.
Tool | Features | Pricing |
---|---|---|
Mailchimp | Email marketing automation, CRM, analytics | Free – $299/month |
Klaviyo | Email marketing automation, segmentation, analytics | Free – $1,000/month |
Hubspot | Inbound marketing, sales, and customer service platform | $45 – $800/month |
In conclusion, the sales automation market is rapidly evolving, and businesses that stay ahead of the curve will be best positioned for success. By understanding the latest trends and technologies, and implementing the right tools and strategies, small businesses can drive revenue growth, increase productivity and efficiency, and achieve their goals.
Conclusion
As we conclude our sales sequence tool showdown between Mailchimp, Klaviyo, and Hubspot, it’s clear that each platform has its unique strengths and weaknesses. The key takeaways from our analysis highlight the importance of selecting a sales automation tool that aligns with your small business’s specific needs and goals. With the sales automation market expected to experience rapid growth, driven by the increasing dominance of digital channels in B2B sales engagements, it’s essential to stay ahead of the curve.
Reaping the Benefits of Sales Automation
By leveraging sales automation tools, small businesses can significantly enhance productivity and efficiency, resulting in a 10-20% increase in ROI and a 20% reduction in human errors. Moreover, AI-driven sales automation can shorten deal cycles, increase deal sizes, and improve win rates, making teams more profitable. For instance, 78% of frequent AI users reported shorter deal cycles, while 70% saw an increase in deal size.
Our comparison of Mailchimp, Klaviyo, and Hubspot revealed that each platform offers unique features and capabilities. To make the most of these tools, it’s crucial to ensure accurate and up-to-date data, provide comprehensive training for sales professionals, and ensure seamless integration with existing CRMs and sales workflows. By following these best practices, small businesses can unlock the full potential of sales automation and stay competitive in the market.
According to recent research, the global sales intelligence market, which includes sales automation, is forecasted to grow from USD 3.65 billion in 2025 to USD 9.02 billion by 2034, with a CAGR of 10.54%. This growth is driven by the increasing impact of AI-enabled solutions in enhancing customer interactions and providing precise information about buyers. To learn more about the latest trends and insights in sales automation, visit www.superagi.com.
In conclusion, the future of sales automation is exciting and full of opportunities. By embracing AI-driven sales automation tools and following best practices, small businesses can revolutionize their sales efforts and achieve remarkable results. So, don’t wait – take the first step towards transforming your sales strategy and stay ahead of the competition. With the right tools and expertise, you can unlock new levels of productivity, efficiency, and profitability, and reap the rewards of sales automation.