Imagine being able to revolutionize your outbound sales process, making it more efficient, productive, and profitable. With the rapid growth of the global sales automation market, projected to reach $16 billion by 2025, it’s clear that automation is transforming the sales landscape. By leveraging AI, automation tools, and streamlined processes, businesses can enhance their sales productivity, reduce errors, and improve their return on investment (ROI). According to Hubspot’s research, companies using AI and automation report a 10-20% increase in sales ROI, while 90% of knowledge workers state that automation has improved their jobs, with an average of 5 hours saved per week by automating day-to-day tasks.

The importance of automation in outbound sales cannot be overstated. As industry expert Jaspar Carmichael-Jack from Artisan states, “If you’re doing outbound sales and still heavily relying on repetitive manual tasks, you’re doing something wrong.” With digital channels projected to account for 80% of all B2B sales engagements by 2025, and 74% of sales professionals expecting AI to redefine their roles, it’s clear that automation is no longer a luxury, but a necessity. In fact, only 16% of marketers believe outbound strategies offer more high-quality leads, highlighting the need for efficient automation to improve lead quality.

Why Outbound Sales Automation Matters

Outbound sales automation is not just about saving time and reducing errors; it’s about supercharging your sales process to drive real results. By automating repetitive tasks, sales teams can focus on high-value activities like building relationships and closing deals. With the right tools and strategies, businesses can book more meetings, generate more leads, and ultimately, drive more revenue. For example, companies like Operatix have seen substantial benefits from using automation tools, with outbound SDRs able to book an average of fifteen meetings a month.

In this comprehensive guide, we’ll explore the world of outbound sales automation, including the latest tools, strategies, and best practices. We’ll cover topics such as:

  • How to get started with outbound sales automation
  • The benefits of using AI and automation in sales
  • How to choose the right automation tools for your business
  • Strategies for implementing automation in your sales process
  • Measuring and optimizing the ROI of your automation efforts

By the end of this guide, you’ll have the knowledge and expertise to supercharge your outbound sales process with automation, driving real results and staying ahead of the competition. So let’s get started on this journey to transform your sales process and take your business to the next level.

Introduction to Outbound Sales Automation

Outbound sales automation is transforming the sales landscape by leveraging AI, automation tools, and streamlined processes to enhance efficiency, productivity, and ROI. The global market for sales automation, including outbound sales, is experiencing rapid growth. By 2025, the market is projected to reach $16 billion, up from $7.8 billion in 2019. This significant growth indicates a strong trend towards automation as a baseline rather than an added advantage.

According to Hubspot’s research, companies using AI and automation report a 10-20% increase in sales ROI. Additionally, 90% of knowledge workers state that automation has improved their jobs, with an average of 5 hours saved per week by automating day-to-day tasks. This increase in productivity and efficiency is a key driver of the adoption of outbound sales automation.

Benefits of Outbound Sales Automation

Outbound sales automation offers several benefits, including increased productivity, reduced human errors, and improved lead quality. For instance, there is a 20% reduction in human errors when using sales automation tools. Moreover, only 16% of marketers believe outbound strategies offer more high-quality leads, highlighting the need for efficient automation to improve lead quality.

Companies like those using Hubspot’s automation tools have seen substantial benefits. For example, top sellers who use AI and automation software report a 10-20% boost in sales ROI, with 80% of these top sellers regularly using these tools. Another example is from Operatix’s SDR Metrics Report, which shows that outbound SDRs can book an average of fifteen meetings a month, but automation can significantly enhance this process by reducing manual tasks.

Industry experts emphasize the importance of automation. For example, “If you’re doing outbound sales and still heavily relying on repetitive manual tasks, you’re doing something wrong,” states Jaspar Carmichael-Jack from Artisan. He highlights that automation is crucial for staying competitive and improving efficiency.

Key Statistics and Trends

Digital channels are projected to account for 80% of all B2B sales engagements by 2025, and 74% of sales professionals expect AI to redefine their roles. This indicates a strong trend towards automation as a baseline rather than an added advantage. Some key statistics and trends in outbound sales automation include:

  • 90% of knowledge workers state that automation has improved their jobs, with an average of 5 hours saved per week by automating day-to-day tasks.
  • 20% reduction in human errors when using sales automation tools.
  • 10-20% increase in sales ROI for companies using AI and automation.
  • 80% of top sellers regularly use AI and automation software.

These statistics and trends highlight the importance of outbound sales automation in today’s sales landscape. By leveraging AI, automation tools, and streamlined processes, companies can enhance efficiency, productivity, and ROI, and stay competitive in the market.

Some of the tools available for outbound sales automation include Hubspot, Salesforce, and Marketo. Each of these tools has unique features and benefits, and companies can choose the one that best suits their needs.

Tool Features Pricing
Hubspot AI-powered sales tools, automation software, and CRM $50-$500 per month
Salesforce Cloud-based CRM, sales automation, and AI-powered tools $25-$300 per month
Marketo Marketing automation, sales automation, and AI-powered tools $1,000-$3,000 per month

These tools can help companies streamline their sales processes, reduce manual tasks, and improve productivity and efficiency. By leveraging the power of AI, automation, and streamlined processes, companies can stay competitive in the market and achieve their sales goals.

In conclusion, outbound sales automation is a powerful tool that can help companies enhance efficiency, productivity, and ROI. By leveraging AI, automation tools, and streamlined processes, companies can reduce human errors, improve lead quality, and stay competitive in the market. With the right tools and strategies, companies can achieve their sales goals and stay ahead of the competition.

Market Growth and Adoption

The market for outbound sales automation is experiencing rapid growth, with the global market projected to reach $16 billion by 2025, up from $7.8 billion in 2019. This growth is driven by the increasing adoption of automation tools and artificial intelligence (AI) in sales processes. According to Hubspot’s research, companies that use AI and automation report a 10-20% increase in sales ROI.

One of the key drivers of this growth is the improving efficiency and productivity that automation tools bring to sales teams. For instance, 90% of knowledge workers state that automation has improved their jobs, with an average of 5 hours saved per week by automating day-to-day tasks. This increased efficiency allows sales teams to focus on high-value activities such as building relationships and closing deals.

Current Trends in Outbound Sales Automation

Digital channels are projected to account for 80% of all B2B sales engagements by 2025, and 74% of sales professionals expect AI to redefine their roles. This indicates a strong trend towards automation as a baseline rather than an added advantage. Companies that fail to adapt to this trend risk being left behind by their competitors. As Jaspar Carmichael-Jack from Artisan states, “If you’re doing outbound sales and still heavily relying on repetitive manual tasks, you’re doing something wrong.”

The benefits of outbound sales automation are clear, with companies such as Hubspot and Operatix reporting significant increases in sales ROI and productivity. For example, top sellers who use AI and automation software report a 10-20% boost in sales ROI, with 80% of these top sellers regularly using these tools.

  • Increased efficiency and productivity: Automation tools can automate repetitive tasks, freeing up sales teams to focus on high-value activities.
  • Improved sales ROI: Companies that use AI and automation report a 10-20% increase in sales ROI.
  • Reduced human errors: Outbound sales automation can reduce human errors by up to 20%.
  • Improved lead quality: Automation can help improve lead quality by identifying and qualifying leads more effectively.

The following table highlights the benefits of outbound sales automation:

Benefit Description
Increased Efficiency Automation tools can automate repetitive tasks, freeing up sales teams to focus on high-value activities.
Improved Sales ROI Companies that use AI and automation report a 10-20% increase in sales ROI.

In conclusion, the market for outbound sales automation is experiencing rapid growth, driven by the increasing adoption of automation tools and AI in sales processes. Companies that fail to adapt to this trend risk being left behind by their competitors. By leveraging automation tools and AI, sales teams can improve efficiency, productivity, and sales ROI, and stay ahead of the competition.

Productivity and Efficiency Gains

When it comes to outbound sales automation, one of the most significant benefits is the boost in productivity and efficiency. By automating repetitive tasks, sales teams can free up more time to focus on high-value activities like building relationships and closing deals. According to research by Hubspot, companies that use AI and automation tools see a 10-20% increase in sales ROI. Additionally, 90% of knowledge workers report that automation has improved their jobs, with an average of 5 hours saved per week by automating day-to-day tasks.

This increase in productivity can have a significant impact on a company’s bottom line. For example, a study by Operatix found that outbound SDRs can book an average of fifteen meetings a month, but automation can significantly enhance this process by reducing manual tasks. By automating tasks like data entry, email follow-ups, and lead qualification, sales teams can focus on more strategic activities and drive more revenue.

Key Productivity Gains

So, what are the key productivity gains that companies can expect from outbound sales automation? Some of the most significant benefits include:

  • Reduced manual data entry: Automation tools can automatically update CRM records and other databases, freeing up sales teams from manual data entry tasks.
  • Improved lead qualification: Automation tools can quickly qualify leads and route them to the right sales reps, reducing the time spent on unqualified leads.
  • Enhanced email follow-ups: Automation tools can send personalized email follow-ups to leads and contacts, reducing the time spent on manual email follow-ups.
  • Increased sales activity: Automation tools can help sales teams prioritize their activities and focus on high-value tasks, leading to more sales calls, meetings, and deals.

These productivity gains can have a significant impact on a company’s sales performance. For example, a study by Hubspot found that top sellers who use AI and automation software report a 10-20% boost in sales ROI, with 80% of these top sellers regularly using these tools.

Another example is from Artisan, where Jaspar Carmichael-Jack emphasizes the importance of automation in outbound sales. He states, “If you’re doing outbound sales and still heavily relying on repetitive manual tasks, you’re doing something wrong.” This highlights the need for automation in staying competitive and improving efficiency.

Real-World Examples

So, what do these productivity gains look like in real-world examples? Let’s take a look at a few companies that have implemented outbound sales automation and seen significant results.

Company Productivity Gain Result
Hubspot 10-20% increase in sales ROI Top sellers report a 10-20% boost in sales ROI
Operatix 15 meetings booked per month Outbound SDRs can book an average of fifteen meetings a month

These examples demonstrate the significant productivity gains that companies can expect from outbound sales automation. By automating repetitive tasks and focusing on high-value activities, sales teams can drive more revenue and improve their overall sales performance.

For more information on how to implement outbound sales automation, you can visit the Hubspot website or check out their blog for more resources and tips.

In conclusion, outbound sales automation can have a significant impact on a company’s productivity and efficiency. By automating repetitive tasks and focusing on high-value activities, sales teams can drive more revenue and improve their overall sales performance. As Hubspot’s research notes, companies that use AI and automation tools see a 10-20% increase in sales ROI, and 90% of knowledge workers report that automation has improved their jobs. With the right tools and strategies, companies can unlock the full potential of outbound sales automation and take their sales performance to the next level.

Tools and Software for Outbound Sales Automation

When it comes to outbound sales automation, there are numerous tools and software available that can help streamline processes, enhance efficiency, and boost productivity. According to recent statistics, the global market for sales automation, including outbound sales, is projected to reach $16 billion by 2025, up from $7.8 billion in 2019. This growth is driven by the increasing adoption of automation tools and artificial intelligence in sales processes.

Companies like Hubspot, Salesforce, and Pipedrive are at the forefront of providing innovative solutions for outbound sales automation. These platforms offer a range of features, including lead management, email automation, and sales analytics, that enable businesses to optimize their sales strategies and improve conversion rates. For instance, top sellers who use AI and automation software report a 10-20% boost in sales ROI, with 80% of these top sellers regularly using these tools.

Comparison of Outbound Sales Automation Tools

The following table provides a comparison of some popular outbound sales automation tools:

Tool Key Features Pricing Best For Rating
Hubspot Lead management, email automation, sales analytics $800/month Large businesses 4.5/5
Salesforce Customer relationship management, sales automation, marketing automation $1,250/month Enterprises 4.8/5
Pipedrive Sales pipeline management, lead tracking, sales forecasting $59/month Small to medium-sized businesses 4.2/5

As shown in the table, each tool has its unique features, pricing, and target audience. When choosing an outbound sales automation tool, it’s essential to consider the specific needs of your business and the level of automation you require. According to Jaspar Carmichael-Jack from Artisan, “If you’re doing outbound sales and still heavily relying on repetitive manual tasks, you’re doing something wrong.” He highlights that automation is crucial for staying competitive and improving efficiency.

Detailed Listings of Outbound Sales Automation Tools

Here’s a more detailed look at each of the tools mentioned in the table:

1. Hubspot

Hubspot is a popular inbound marketing, sales, and customer service platform that offers a range of tools for outbound sales automation. Its key features include lead management, email automation, and sales analytics.

  • Lead management: Hubspot allows you to track and manage leads across multiple channels, including social media, email, and phone.
  • Email automation: Hubspot’s email automation feature enables you to create and send personalized emails to leads and customers.
  • Sales analytics: Hubspot provides detailed sales analytics and reporting, allowing you to track sales performance and make data-driven decisions.

Pros of Hubspot include its ease of use, scalability, and integrations with other marketing and sales tools. Cons include its high cost and limited customization options. Hubspot is best for large businesses with complex sales processes.

2. Salesforce

Salesforce is a customer relationship management (CRM) platform that offers a range of tools for sales automation, including lead management, sales forecasting, and marketing automation.

  • Customer relationship management: Salesforce allows you to manage customer interactions across multiple channels, including sales, marketing, and customer service.
  • Sales automation: Salesforce’s sales automation feature enables you to automate sales processes, including lead assignment and sales forecasting.
  • Marketing automation: Salesforce’s marketing automation feature enables you to create and send personalized marketing campaigns to leads and customers.

Pros of Salesforce include its robust feature set, scalability, and integrations with other marketing and sales tools. Cons include its high cost, complexity, and limited customization options. Salesforce is best for enterprises with complex sales and marketing processes.

3. Pipedrive

Pipedrive is a sales pipeline management tool that offers a range of features for outbound sales automation, including lead tracking, sales forecasting, and sales reporting.

  • Sales pipeline management: Pipedrive allows you to manage and track sales pipelines across multiple channels, including phone, email, and social media.
  • Lead tracking: Pipedrive’s lead tracking feature enables you to track and manage leads across multiple channels.
  • Sales forecasting: Pipedrive’s sales forecasting feature enables you to predict sales performance and make data-driven decisions.

Pros of Pipedrive include its ease of use, scalability, and affordability. Cons include its limited feature set and integrations with other marketing and sales tools. Pipedrive is best for

Case Studies and Real-World Examples

When it comes to outbound sales automation, real-world examples and case studies can provide valuable insights into the effectiveness of this approach. Companies like Hubspot, Operatix, and Artisan have seen significant benefits from implementing automation tools in their sales processes. For instance, top sellers who use AI and automation software report a 10-20% boost in sales ROI, with 80% of these top sellers regularly using these tools. This highlights the importance of automation in enhancing sales productivity and efficiency.

According to Hubspot’s research, companies using AI and automation report a 10-20% increase in sales ROI. Additionally, 90% of knowledge workers state that automation has improved their jobs, with an average of 5 hours saved per week by automating day-to-day tasks. This reduction in manual tasks allows sales teams to focus on high-value activities, such as building relationships and closing deals.

Case Studies

Operatix’s SDR Metrics Report provides an example of how automation can enhance the sales process. The report shows that outbound SDRs can book an average of fifteen meetings a month, but automation can significantly enhance this process by reducing manual tasks. By automating tasks such as data entry, email follow-up, and lead qualification, sales teams can free up more time to focus on high-value activities.

Another example is the use of automation tools by companies like Salesforce and Marketo. These companies have seen significant benefits from implementing automation tools in their sales processes, including increased efficiency, productivity, and ROI. For instance, Salesforce has reported a 25% increase in sales productivity since implementing automation tools, while Marketo has seen a 30% increase in lead generation.

Benefits of Outbound Sales Automation

The benefits of outbound sales automation are numerous. Some of the key benefits include:

  • Increased efficiency and productivity
  • Improved sales ROI
  • Reduced human errors
  • Enhanced lead quality
  • Improved customer relationships

These benefits are a result of the ability of automation tools to streamline sales processes, reduce manual tasks, and provide valuable insights into customer behavior. By leveraging these tools, sales teams can focus on high-value activities, such as building relationships and closing deals, while automation handles the more mundane tasks.

Implementation and Best Practices

When implementing outbound sales automation, there are several best practices to keep in mind. Some of these include:

  1. Identifying areas of the sales process that can be automated
  2. Choosing the right automation tools for your sales team
  3. Providing training and support to sales teams
  4. Monitoring and evaluating the effectiveness of automation tools
  5. Continuously optimizing and refining the automation process

By following these best practices, sales teams can ensure a smooth and effective implementation of outbound sales automation, and maximize the benefits of this approach.

Company Automation Tool Benefits
Hubspot Hubspot Automation 10-20% increase in sales ROI
Operatix Operatix Automation 15% increase in meetings booked
Salesforce Salesforce Automation 25% increase in sales productivity

As the sales landscape continues to evolve, it’s clear that outbound sales automation will play an increasingly important role in enhancing efficiency, productivity, and ROI. By leveraging the right automation tools and following best practices, sales teams can stay ahead of the curve and achieve their goals.

In conclusion, outbound sales automation is a powerful approach that can transform the sales landscape. By providing real-world examples and case studies, we can see the significant benefits of this approach. Companies like Hubspot, Operatix, and Salesforce have seen substantial benefits from implementing automation tools in their sales processes. As the market continues to grow and evolve, it’s essential for sales teams to stay up-to-date with the latest trends and best practices in outbound sales automation.

Implementation Best Practices and Common Pitfalls

When implementing outbound sales automation, it is crucial to follow best practices to maximize efficiency and minimize common pitfalls. As stated by Jaspar Carmichael-Jack from Artisan, “If you’re doing outbound sales and still heavily relying on repetitive manual tasks, you’re doing something wrong.” This highlights the importance of automation in staying competitive and improving efficiency. The global market for sales automation, including outbound sales, is projected to reach $16 billion by 2025, up from $7.8 billion in 2019, indicating a strong trend towards automation.

Best Practices for Implementation

To ensure a successful implementation of outbound sales automation, consider the following key steps:

  • Define clear goals and objectives for your automation strategy
  • Choose the right automation tools and software for your business needs, such as Hubspot, Salesforce, or Pipedrive
  • Develop a comprehensive plan for integrating automation into your existing sales processes
  • Provide training and support for your sales team to ensure they are comfortable using the new automation tools
  • Continuously monitor and evaluate the performance of your automation strategy, making adjustments as needed

By following these steps, you can set your business up for success with outbound sales automation.

Common Pitfalls to Avoid

When implementing outbound sales automation, there are several common pitfalls to avoid. These include:

  1. Over-automating, which can lead to a lack of personal touch and decreased customer engagement
  2. Under-automating, which can result in inefficiencies and reduced productivity
  3. Failing to properly integrate automation with existing sales processes, leading to confusion and decreased adoption
  4. Not providing adequate training and support for sales teams, leading to frustration and decreased performance

By being aware of these potential pitfalls, you can take steps to avoid them and ensure a successful implementation of outbound sales automation.

According to Hubspot’s research, companies using AI and automation report a 10-20% increase in sales ROI. Additionally, 90% of knowledge workers state that automation has improved their jobs, with an average of 5 hours saved per week by automating day-to-day tasks. Outbound sales automation also reduces human errors, with a 20% reduction in human errors when using sales automation tools. By leveraging these benefits, businesses can improve their sales productivity and efficiency, leading to increased revenue and growth.

Case Studies and Real-World Implementation

Several companies have seen substantial benefits from implementing outbound sales automation. For example, top sellers who use AI and automation software report a 10-20% boost in sales ROI, with 80% of these top sellers regularly using these tools. Another example is from Operatix’s SDR Metrics Report, which shows that outbound SDRs can book an average of fifteen meetings a month, but automation can significantly enhance this process by reducing manual tasks. By leveraging automation, businesses can enhance their sales processes and improve their overall performance.

Some of the key tools and software available for outbound sales automation include:

Tool Key Features Pricing Best For Rating
Hubspot Sales automation, lead tracking, and customer engagement $50-$800 per month Small to medium-sized businesses 4.5/5
Salesforce Sales automation, customer relationship management, and marketing automation $25-$300 per month Medium to large-sized businesses 4.2/5

By choosing the right tool for your business needs, you can improve your sales productivity and efficiency, leading to increased revenue and growth.

For more information on outbound sales automation and its benefits, you can visit Hubspot or Salesforce. Additionally, you can read more about the latest trends and insights in sales automation on Forbes or Sales and Marketing. By staying up-to-date on the latest developments in sales automation, you can stay ahead of the competition and drive business success.

Expert Insights

Industry experts emphasize the importance of automation in staying competitive and improving efficiency. As stated by Jaspar Carmichael-Jack from Artisan, “If you’re doing outbound sales and still heavily relying on repetitive manual tasks, you’re doing something wrong.” This highlights the need for businesses to adopt automation and improve their sales processes. By leveraging the benefits of outbound sales automation, businesses can drive growth, improve productivity, and increase revenue.

Future of Outbound Sales Automation and Trends

The future of outbound sales automation is rapidly evolving, with advancements in artificial intelligence, machine learning, and data analytics. According to a report by MarketsandMarkets, the global market for sales automation is projected to reach $16 billion by 2025, up from $7.8 billion in 2019. This growth is driven by the increasing demand for efficient and personalized sales processes.

Key trends shaping the future of outbound sales automation include the adoption of digital channels, the use of AI and automation tools, and the importance of data-driven decision making. By 2025, digital channels are expected to account for 80% of all B2B sales engagements, according to a report by McKinsey. This shift towards digital channels has significant implications for sales teams, who must adapt to new ways of engaging with customers and prospects.

Emerging Technologies in Outbound Sales Automation

Several emerging technologies are set to transform the outbound sales automation landscape. These include:

  • Artificial intelligence (AI) and machine learning (ML) for predictive lead scoring and personalized sales messaging
  • Natural language processing (NLP) for automated email and chatbot interactions
  • Robotic process automation (RPA) for streamlining sales workflows and reducing manual tasks
  • Data analytics and visualization for real-time sales performance tracking and insights

Companies like Hubspot and Salesforce are already leveraging these technologies to enhance their sales automation capabilities. For example, Hubspot’s AI-powered sales tool can automatically score leads and prioritize follow-up interactions, resulting in a 10-20% increase in sales ROI, as noted in their research.

Best Practices for Implementing Outbound Sales Automation

  1. Define clear sales goals and objectives
  2. Choose the right automation tools and software for their needs
  3. Develop a data-driven approach to sales decision making
  4. Continuously monitor and optimize sales performance
  5. Provide ongoing training and support for sales teams

By following these best practices and leveraging emerging technologies, sales teams can unlock the full potential of outbound sales automation and drive significant improvements in efficiency, productivity, and ROI.

A recent report by Operatix found that outbound SDRs can book an average of fifteen meetings a month, but automation can significantly enhance this process by reducing manual tasks. This highlights the importance of implementing automation solutions that can streamline sales workflows and improve sales performance.

Company Automation Tool Key Features
Hubspot AI-powered sales tool Predictive lead scoring, personalized sales messaging
Salesforce Einstein AI AI-powered sales forecasting, automated sales workflows

In conclusion, the future of outbound sales automation is exciting and rapidly evolving. By adopting emerging technologies, implementing best practices, and leveraging data-driven decision making, sales teams can unlock significant improvements in efficiency, productivity, and ROI.

Conclusion

To summarize, the key takeaways and insights from our guide on how to supercharge your outbound sales with automation are clear: by leveraging AI, automation tools, and streamlined processes, businesses can significantly enhance efficiency, productivity, and ROI. The market growth and adoption of sales automation, including outbound sales, is projected to reach $16 billion by 2025, up from $7.8 billion in 2019, indicating a strong trend towards automation as a baseline rather than an added advantage.

Implementation and Future Considerations

As businesses look to the future, it’s essential to consider the role of automation in their outbound sales strategy. With digital channels projected to account for 80% of all B2B sales engagements by 2025, and 74% of sales professionals expecting AI to redefine their roles, the importance of automation cannot be overstated. By automating repetitive manual tasks, businesses can reduce human errors, improve lead quality, and increase sales productivity.

Benefits of Automation include a 10-20% increase in sales ROI, as noted by Hubspot’s research, and a 20% reduction in human errors when using sales automation tools. Additionally, automation can save knowledge workers an average of 5 hours per week by automating day-to-day tasks. Companies like those using Hubspot’s automation tools have seen substantial benefits, with top sellers reporting a 10-20% boost in sales ROI.

To get started with outbound sales automation, consider the following steps:

  • Research and select the right automation tools for your business, such as those offered by Superagi
  • Implement automation processes to streamline your sales workflow and reduce manual tasks
  • Monitor and analyze the effectiveness of your automation strategy and make adjustments as needed

By following these steps and staying up-to-date with the latest trends and insights, businesses can stay ahead of the curve and achieve success in the rapidly evolving outbound sales landscape. For more information on how to supercharge your outbound sales with automation, visit Superagi to learn more about our innovative solutions and expert insights.