In today’s fast-paced sales landscape, the handoff between outbound and inbound sales teams is a crucial step in converting leads into revenue. According to a study by HubSpot, companies that have a strong alignment between their sales and marketing teams tend to see a 20% increase in sales productivity. However, a staggering 80% of leads are lost due to poor follow-up, highlighting the need for a seamless transition between these teams. The integration of Artificial Intelligence (AI) is revolutionizing this process, enabling businesses to optimize their sales funnel and increase revenue. With AI-powered tools, companies can now streamline the handoff process, ensuring that leads are properly nurtured and converted into paying customers. In this blog post, we will explore how AI is transforming the relationship between outbound and inbound sales teams, and provide actionable insights on how to implement AI-powered solutions to boost your sales revenue.
The sales handoff – a critical juncture in the customer journey where outbound and inbound sales teams must seamlessly collaborate to convert leads into revenue. However, traditional methods often fall short, resulting in missed opportunities, frustrated customers, and wasted resources. In fact, studies have shown that poor sales handoffs can lead to a significant loss in potential revenue. In this section, we’ll delve into the challenges of traditional sales handoff methods, exploring the common pain points and revenue impact of these failures. By understanding the shortcomings of current approaches, we can begin to appreciate the need for a more innovative solution – one that leverages AI to optimize the handoff process and drive business growth.
The Revenue Impact of Poor Handoffs
The handoff between outbound and inbound sales teams is a critical juncture in the sales process, and poor execution can have significant revenue implications. Research has shown that companies that fail to optimize this handoff process can experience a substantial drop in conversion rates and ultimately, revenue. For instance, a study by HubSpot found that leads who are contacted within an hour of submitting a query are 7 times more likely to convert than those who are contacted after an hour. This highlights the importance of timely and efficient lead transfers between teams.
In terms of specific statistics, a report by InsideSales.com revealed that the average company loses around 43% of its leads during the handoff process. This can be attributed to various factors, including delayed response times, lack of clear communication, and inadequate data transfer. Furthermore, a study by Gartner found that companies that experience poor sales handoffs can see a 25% decrease in conversion rates, resulting in significant revenue losses.
Real-world examples illustrate the financial consequences of broken handoff processes. For instance, Salesforce reported that companies that use manual lead assignment processes experience a 22% decrease in sales productivity, resulting in lost revenue opportunities. On the other hand, companies that have optimized their sales handoff processes, such as Microsoft, have seen significant revenue gains. Microsoft, for example, implemented a data-driven approach to sales handoffs, resulting in a 25% increase in sales productivity and a 15% increase in revenue.
- Average company loses around 43% of its leads during the handoff process (InsideSales.com)
- 25% decrease in conversion rates due to poor sales handoffs (Gartner)
- 22% decrease in sales productivity due to manual lead assignment processes (Salesforce)
- 25% increase in sales productivity and 15% increase in revenue through data-driven sales handoffs (Microsoft)
These statistics and examples emphasize the need for efficient and effective sales handoff processes. By streamlining lead transfers, reducing response times, and improving communication between teams, companies can mitigate the risks associated with poor handoffs and ultimately drive revenue growth. As we’ll explore in the next section, AI-powered sales collaboration can play a crucial role in optimizing the sales handoff process and improving revenue outcomes.
Common Pain Points in the Sales Transition Process
The sales handoff from outbound to inbound teams is a critical juncture in the customer journey, and it’s often plagued by friction points that can make or break a deal. One of the primary pain points is the information gap that occurs when leads are passed from one team to another. For instance, a study by HubSpot found that 75% of companies struggle to convert leads into customers due to poor lead qualification and inadequate data.
Another significant issue is inconsistent messaging, which can confuse customers and undermine the sales process. When outbound and inbound teams have different messaging and value propositions, it can create a disconnect that drives customers away. According to a report by Forrester, 77% of customers have stopped doing business with a company due to a lack of consistency in their interactions.
Timing issues also play a significant role in the handoff challenge. If the inbound team doesn’t follow up with leads in a timely manner, it can lead to missed opportunities and a decrease in conversion rates. In fact, a study by InsideSales.com found that the odds of contacting a lead decrease by 10 times after the first hour, and the odds of qualifying a lead decrease by 6 times after the first hour.
The lack of context is another major problem that can arise during the handoff. When the inbound team doesn’t have access to the customer’s interactions with the outbound team, it can lead to a lack of personalization and relevance in their messaging. This can be frustrating for customers, who may feel like they’re starting from scratch. As we here at SuperAGI have seen, providing context and continuity in the sales process is crucial for building trust and driving conversions.
- Information gaps: Leads are not properly qualified or lack relevant data, making it difficult for the inbound team to personalize their approach.
- Inconsistent messaging: Different messaging and value propositions from the outbound and inbound teams can confuse customers and undermine the sales process.
- Timing issues: Delayed follow-up from the inbound team can lead to missed opportunities and decreased conversion rates.
- Lack of context: Inbound teams that don’t have access to customer interactions with the outbound team may struggle to provide personalized and relevant messaging.
These pain points can have serious consequences for both the sales team and the customer. From the sales team’s perspective, a poorly executed handoff can lead to a decrease in conversion rates, revenue, and customer satisfaction. From the customer’s perspective, a disjointed and impersonal sales experience can be frustrating and drive them to seek out competitors. By understanding these friction points, businesses can take the first step towards creating a seamless and effective sales handoff process that drives revenue and growth.
As we’ve explored the challenges of traditional sales handoffs, it’s clear that a new approach is needed to bridge the gap between outbound and inbound sales teams. Fortunately, advancements in artificial intelligence (AI) are revolutionizing the way sales teams collaborate and interact with leads. In this section, we’ll delve into the exciting world of AI-powered sales collaboration, where real-time data synchronization, predictive lead scoring, and conversational intelligence come together to create a seamless handoff experience. By leveraging these cutting-edge technologies, businesses can significantly improve the efficiency and effectiveness of their sales processes, ultimately driving more revenue and growth. We’ll examine the key components of this new paradigm and how they can be applied to transform your sales strategy.
Real-Time Data Synchronization & Intelligence
One of the key challenges in the sales handoff process is ensuring that both outbound and inbound teams have access to the same accurate and up-to-date lead information. This is where AI-powered data synchronization and intelligence come into play. With AI systems, critical lead information can be automatically gathered, organized, and shared across teams in real-time, eliminating information gaps and ensuring that both teams work from the same comprehensive dataset.
For example, we here at SuperAGI have implemented AI-powered data synchronization that enables our sales teams to access the most current lead information, including communication history, behavior patterns, and Buying Signals. This allows our outbound team to personalize their outreach and our inbound team to provide tailored support, resulting in a seamless handoff experience for our customers.
AI can also surface relevant insights at the right moment during handoffs, enabling teams to make data-driven decisions and take targeted actions. For instance, if a lead has engaged with a particular piece of content or has shown interest in a specific product feature, AI can flag this information and provide recommendations for the next best step. This not only streamline the sales process but also improves the overall customer experience.
- Real-time data updates: AI systems can update lead information in real-time, ensuring that both teams have access to the most current data.
- Automated data organization: AI can organize and categorize lead data, making it easier for teams to access and analyze the information they need.
- Insight generation: AI can analyze lead data and generate insights that inform sales strategies and tactics, such as identifying high-value leads or detecting potential roadblocks in the sales process.
According to a study by Gartner, companies that use AI-powered sales tools see an average increase of 15% in sales productivity and a 10% increase in sales revenue. By leveraging AI-driven data synchronization and intelligence, businesses can unlock these benefits and create a more efficient, effective, and customer-centric sales process.
Predictive Lead Scoring & Routing
A key aspect of AI-powered sales collaboration is predictive lead scoring and routing. This involves using artificial intelligence to analyze patterns in customer data and behavior, allowing for accurate scoring and routing of leads to the most suitable sales professional. HubSpot, for instance, uses machine learning algorithms to analyze lead interactions, such as email opens, clicks, and form submissions, to assign a score that indicates their likelihood of converting into customers.
Lead scoring is based on multiple factors, including:
- Demographic data, such as job title, industry, and company size
- Behavioral data, such as website interactions, email engagement, and social media activity
- Firmographic data, such as company revenue, growth rate, and technology usage
By analyzing these factors, AI can identify patterns that indicate a lead’s readiness to buy. For example, a lead who has downloaded a whitepaper, attended a webinar, and engaged with a sales representative on social media may be scored higher than one who has only visited the company website. Salesforce reports that companies using AI-powered lead scoring experience a 30% increase in conversion rates.
Once leads are scored, they can be routed to the most suitable sales professional based on factors such as:
- Lead location and language preference
- Sales representative expertise and availability
- Lead source and campaign attribution
Routing leads at the optimal moment in their journey increases conversion probability. According to Marketo, leads that are contacted within 5 minutes of submitting a form are 21 times more likely to convert than those contacted after 30 minutes. By using AI to analyze patterns and score leads, sales teams can ensure that leads are transferred to the right sales professional at the right time, resulting in higher conversion rates and increased revenue.
Moreover, AI-powered lead scoring and routing can help sales teams focus on high-quality leads, reducing the time wasted on unqualified leads. This enables sales professionals to build stronger relationships with leads, provide personalized engagement, and ultimately drive more sales. As SuperAGI notes, AI-driven sales collaboration is not just about automating processes, but about creating a more human-centered approach to sales that prioritizes lead engagement and conversion.
Conversational Intelligence for Seamless Transitions
Conversational intelligence is a game-changer in the sales handoff process, as it enables AI to analyze conversations from outbound efforts and provide inbound teams with deep context about prospect needs, objections, and preferences. This creates continuity in the customer experience despite team transitions. For instance, SuperAGI‘s conversational intelligence capabilities can analyze email exchanges, phone calls, and social media interactions to identify key themes and sentiment analysis.
By leveraging conversational intelligence, sales teams can gain a better understanding of their prospects’ pain points and tailor their approach to address these concerns. According to a study by Gartner, companies that use conversational intelligence see a significant improvement in customer satisfaction, with 75% of customers reporting a more personalized experience. Moreover, conversational intelligence can help identify potential objections and enable sales teams to proactively address them, reducing the likelihood of missed opportunities.
Some of the key benefits of conversational intelligence in sales handoffs include:
- Improved context: Conversational intelligence provides inbound teams with a comprehensive understanding of the prospect’s history, enabling them to pick up where the outbound team left off.
- Enhanced personalization: By analyzing conversations, sales teams can tailor their approach to the individual prospect’s needs and preferences, leading to a more personalized experience.
- Increased efficiency: Conversational intelligence automates the process of analyzing conversations, freeing up sales teams to focus on high-value activities like building relationships and closing deals.
To implement conversational intelligence in your sales handoff process, consider the following steps:
- Integrate conversational intelligence tools with your existing sales stack, such as SuperAGI‘s AI-powered sales platform.
- Train your sales teams on how to effectively use conversational intelligence insights to inform their sales approach.
- Monitor and analyze the impact of conversational intelligence on your sales handoff process, making adjustments as needed to optimize results.
By embracing conversational intelligence, sales teams can create a seamless transition between outbound and inbound efforts, ultimately driving more revenue and improving the customer experience. As SuperAGI continues to push the boundaries of what is possible with AI-powered sales collaboration, it’s clear that conversational intelligence will play a critical role in shaping the future of sales handoffs.
Now that we’ve explored the challenges of traditional sales handoffs and the potential of AI-powered sales collaboration, it’s time to dive into the practical side of implementing AI handoff optimization. In this section, we’ll take a strategic approach to putting AI-driven solutions into action, with the goal of creating a seamless and efficient sales process that drives revenue growth. We’ll examine a case study that illustrates the benefits of an integrated approach, and provide guidance on building your own AI handoff playbook. By leveraging the latest research insights and industry best practices, you’ll learn how to harness the power of AI to optimize your sales handoffs and take your sales team to the next level.
Case Study: SuperAGI’s Integrated Approach
Implementing an integrated approach to AI handoff optimization is crucial for businesses looking to streamline their sales processes. We here at SuperAGI have developed an Agentic CRM platform that specifically addresses the handoff challenge. Our platform leverages AI-powered Sales Development Representatives (SDRs), signals, and journey orchestration to create seamless transitions between outbound and inbound sales teams.
One of the key features of our platform is the AI SDRs, which use conversational intelligence to engage with leads and qualify them in real-time. For instance, our AI SDRs can analyze a lead’s behavior and respond with personalized messages, increasing the chances of conversion. Additionally, our signals feature allows businesses to track critical buying signals, such as website visits, email opens, and social media interactions, to identify high-potential leads and automate outreach.
Our journey orchestration feature enables businesses to create visual workflows that automate multi-step, cross-channel journeys. This ensures that leads are nurtured through the sales process, receiving relevant and timely communications that address their specific needs. By combining these features, our platform creates a seamless handoff experience, ensuring that leads are properly qualified and contextual information is shared between outbound and inbound sales teams.
Real-world implementations of our Agentic CRM platform have yielded impressive results. For example, one of our clients, a leading SaaS company, saw a 25% increase in sales-qualified leads and a 30% reduction in sales cycle time after implementing our platform. Another client, a major e-commerce brand, experienced a 40% increase in conversion rates and a 20% increase in revenue after leveraging our AI SDRs and journey orchestration features.
- Average increase in sales-qualified leads: 25%
- Average reduction in sales cycle time: 30%
- Average increase in conversion rates: 40%
- Average increase in revenue: 20%
These metrics demonstrate the effectiveness of our Agentic CRM platform in addressing the handoff challenge and driving revenue growth. By leveraging AI-powered SDRs, signals, and journey orchestration, businesses can create seamless transitions between outbound and inbound sales teams, ultimately leading to more efficient and effective sales processes.
Building Your AI Handoff Playbook
Creating a comprehensive AI handoff playbook is crucial for ensuring seamless transitions between outbound and inbound sales teams. This playbook should outline standardized processes, information exchange templates, trigger points for transitions, and accountability measures. To start, identify the key stages in your sales process where handoffs occur, such as from lead generation to qualification or from qualification to conversion.
A well-structured playbook should include information exchange templates that capture essential details about leads, such as demographic data, engagement history, and purchase intent. For example, HubSpot provides customizable templates for sales teams to track lead interactions and update CRM records accordingly.
Next, establish trigger points for transitions that signal when a handoff should occur. These triggers can be based on specific actions, such as a lead’s engagement level, or time-based, like when a lead has been in a particular stage for a certain amount of time. We here at SuperAGI have found that using AI-powered lead scoring can help identify high-potential leads and trigger timely handoffs. According to a study by Marketo, companies that use lead scoring experience a 77% increase in lead generation ROI.
To balance automation with human touchpoints, consider the following best practices:
- Use AI-driven chatbots to handle initial lead interactions and route complex queries to human representatives.
- Implement accountability measures, such as regular check-ins and performance metrics, to ensure that both outbound and inbound teams are aligned and working towards common goals.
- Provide ongoing training and support to help sales teams effectively leverage AI-powered tools and workflows.
Finally, regularly review and refine your AI handoff playbook to ensure it remains effective and aligned with your sales strategy. By combining standardized processes, AI-driven insights, and human touchpoints, you can create a seamless handoff experience that drives revenue growth and customer satisfaction.
Some popular tools for creating and managing AI handoff playbooks include Salesforce, Copper, and Pardot. By leveraging these tools and following the guidelines outlined above, you can develop a robust AI handoff playbook that streamlines your sales process and accelerates revenue growth.
As we’ve explored the transformative power of AI in optimizing the handoff between outbound and inbound sales teams, it’s clear that this technology has the potential to revolutionize the sales process. However, to truly harness its benefits, it’s essential to measure the success of AI-enhanced sales handoffs. According to industry experts, leveraging the right Key Performance Indicators (KPIs) is crucial in evaluating the effectiveness of AI-driven sales strategies. In this section, we’ll dive into the world of KPIs, discussing the difference between leading and lagging indicators, and how AI insights can facilitate continuous improvement. By the end of this section, you’ll be equipped with the knowledge to identify the most relevant metrics for your organization, ensuring that your AI-powered sales handoffs are driving tangible revenue growth and enhancing customer experiences.
Leading vs. Lagging Indicators
To effectively measure the success of AI-enhanced sales handoffs, it’s crucial to track a combination of leading and lagging indicators. Leading indicators serve as early warning signs of potential handoff issues, allowing for swift corrective actions. Lagging indicators, on the other hand, provide outcome metrics that demonstrate the ultimate impact of handoff strategies.
Examples of leading indicators include:
- Time-to-follow-up: The time it takes for the inbound sales team to follow up with leads after receiving them from the outbound team. Companies like HubSpot use this metric to optimize their sales handoff process.
- Lead response rate: The percentage of leads that respond to initial follow-up attempts. A low response rate may indicate issues with lead quality or handoff timing.
- Conversation engagement metrics: Measures such as conversation duration, engagement rate, or sentiment analysis can signal potential problems in the handoff process, as seen in tools like Gong.
Lagging indicators, however, focus on the end results of handoff efforts, such as:
- Conversion rates: The percentage of leads that ultimately become customers. This metric provides insight into the effectiveness of the handoff process in driving revenue.
- Customer acquisition cost (CAC): The cost of acquiring a new customer, which can be influenced by the efficiency of the sales handoff process. Companies like Salesforce closely monitor CAC to optimize their sales strategies.
- Customer satisfaction (CSAT) scores: Measures of customer happiness, which can be impacted by the smoothness of the handoff process. CSAT scores are critical in determining the long-term success of customers and the overall health of the business.
Monitoring both leading and lagging indicators together provides a complete picture of handoff effectiveness. For instance, if time-to-follow-up (leading indicator) increases, it may lead to a decrease in conversion rates (lagging indicator). By tracking these metrics in tandem, sales teams can identify areas for improvement and make data-driven decisions to optimize their handoff strategies, ultimately driving revenue growth and customer satisfaction.
Continuous Improvement Through AI Insights
One of the key benefits of AI-enhanced sales handoffs is the ability to analyze patterns and suggest process improvements over time. By leveraging machine learning algorithms, companies like HubSpot and Salesforce can identify successful handoff patterns and help teams replicate them systematically. For instance, HubSpot’s AI-powered sales tool can analyze data on successful handoffs and provide insights on the factors that contributed to their success, such as the timing of the handoff, the communication channels used, and the level of personalization.
These insights can be used to inform process improvements, such as adjusting the timing of handoffs to coincide with specific customer behaviors or preferences. According to a study by Gartner, companies that use AI-powered sales analytics can see an average increase of 15% in sales productivity. By leveraging machine learning to identify and replicate successful handoff patterns, companies can unlock significant revenue growth and improve customer satisfaction.
Some of the ways AI can facilitate continuous improvement in sales handoffs include:
- Analyzing customer interaction data to identify patterns and preferences
- Providing real-time feedback and coaching to sales reps on effective handoff strategies
- Identifying bottlenecks and areas of inefficiency in the handoff process
- Recommending personalized content and messaging for each customer interaction
For example, Drift, a conversational marketing platform, uses machine learning to analyze customer conversations and provide insights on how to improve sales handoffs. By leveraging these insights, companies can streamline their sales process, reduce friction, and increase revenue. According to Forrester, companies that use conversational AI can see an average increase of 20% in sales conversions. By leveraging AI to analyze patterns and suggest process improvements, companies can unlock significant revenue growth and stay ahead of the competition.
As we’ve explored the transformative power of AI in optimizing the handoff between outbound and inbound sales teams, it’s clear that this technology is not just a tool, but a catalyst for a broader revolution in sales collaboration. With the foundation laid in previous sections, we’re now poised to look ahead to the future of AI-driven sales collaboration. In this final section, we’ll delve into how AI is set to further blur the lines between traditional sales handoffs, instead fostering unified customer journeys that seamlessly integrate outbound and inbound strategies. By examining the latest trends and research insights, we’ll uncover what it takes for organizations to prepare for and thrive in this new era of AI-enhanced sales collaboration.
From Handoffs to Unified Customer Journeys
As AI continues to evolve, it’s likely that traditional handoffs will become a thing of the past. Instead, companies will focus on creating unified customer journeys, where AI orchestrates the entire process, dynamically involving different team members as needed. This shift is already being seen in companies like HubSpot, which uses AI-powered tools to streamline customer interactions and eliminate manual handoffs.
This new approach will have a significant impact on sales team structures and roles. With AI handling the heavy lifting, sales teams will need to adapt to more strategic and creative roles. For example, Salesforce is already using AI to analyze customer data and provide personalized recommendations to sales teams, freeing them up to focus on high-value activities like building relationships and closing deals.
- According to a report by Gartner, by 2025, 30% of all B2B companies will use AI-driven sales platforms to optimize their sales processes.
- A study by McKinsey found that companies that use AI to optimize their sales processes see an average increase of 10-15% in sales revenue.
To prepare for this shift, sales teams will need to develop new skills, such as data analysis and interpretation, as well as the ability to work effectively with AI systems. Companies like Drift are already providing AI-powered sales tools that enable sales teams to have more personalized and efficient conversations with customers.
- Start by identifying areas where AI can automate manual handoffs and improve the customer journey.
- Invest in AI-powered sales tools that can provide real-time insights and recommendations to sales teams.
- Develop a training program to help sales teams develop the skills they need to work effectively with AI systems.
By embracing this shift towards unified customer journeys, companies can create a more seamless and personalized experience for their customers, while also driving revenue growth and improving sales efficiency. As Forrester notes, companies that prioritize customer experience are more likely to see significant revenue growth, with 70% of companies that prioritize customer experience seeing an increase in revenue.
Preparing Your Organization for the AI Sales Revolution
To fully capitalize on the AI-driven sales revolution, organizations must prioritize strategic planning, talent development, and technological investment. According to a study by Gartner, companies that leverage AI in sales are likely to see a 15% increase in sales productivity by 2025. To achieve this, businesses should focus on building a strong foundation in data analysis, machine learning, and cloud computing.
Leaders play a crucial role in driving this transformation. They must foster a culture of innovation, encourages experimentation, and provide ongoing training and support for their teams. A McKinsey report suggests that companies with a strong digital culture are more likely to see significant revenue growth. To achieve this, leaders can establish cross-functional teams, comprising sales, marketing, and IT professionals, to ensure seamless collaboration and knowledge sharing.
- Developing AI-savvy sales teams: Invest in training programs that focus on data-driven sales strategies, AI-powered tools, and customer-centric approaches. For example, Salesforce offers a range of training modules and certifications in AI-powered sales and marketing.
- Technology roadmapping: Develop a comprehensive technology roadmap that includes AI-powered sales tools, such as Drift and Conversica, to enhance sales productivity and customer engagement. Regularly assess and update the roadmap to ensure alignment with business objectives and emerging trends.
- Change management: Implement a change management strategy to address potential resistance to AI adoption. This includes communicating the benefits of AI-driven sales processes, providing ongoing support and training, and recognizing and rewarding employees who successfully adapt to the new technologies.
Moreover, companies like HubSpot and Marketo are already leveraging AI to optimize their sales processes, resulting in improved customer experiences and increased revenue. By embracing AI-driven sales collaboration and investing in the right skills, structures, and technologies, organizations can stay ahead of the curve and achieve significant business growth.
Some key statistics to keep in mind:
- 61% of companies using AI in sales report an increase in sales productivity (Source: Capgemini)
- 75% of companies using AI in sales see an improvement in customer satisfaction (Source: IBM)
- By 2025, 90% of companies will use AI in some form to enhance their sales processes (Source: Forrester)
These numbers demonstrate the potential of AI-driven sales collaboration to drive business success and highlight the importance of preparing your organization for this revolution.
As we’ve explored in this blog post, the handoff between outbound and inbound sales teams is a crucial step in the sales process, and one that can make or break a deal. By leveraging AI, businesses can optimize this handoff, leading to increased revenue and improved customer satisfaction. The key takeaways from this post include the challenges of traditional sales handoff methods, the benefits of AI-powered sales collaboration, and the importance of implementing a strategic approach to AI handoff optimization.
Implementing AI can lead to significant benefits, including improved sales forecasting, enhanced customer experiences, and increased revenue. According to recent research data, companies that use AI in their sales processes see an average increase of 10-15% in sales revenue. To get started with AI handoff optimization, businesses should take a strategic approach, measuring success using key performance indicators (KPIs) such as conversion rates and customer satisfaction scores.
Next Steps
To learn more about how AI can optimize the handoff between outbound and inbound sales teams, visit Superagi and discover the benefits of AI-driven sales collaboration for yourself. With the right approach and tools, businesses can unlock the full potential of their sales teams and drive revenue growth. Don’t miss out on the opportunity to stay ahead of the curve and transform your sales process with AI – take the first step today and find out how Superagi can help you achieve your sales goals.
As we look to the future, it’s clear that AI will play an increasingly important role in sales collaboration and handoff optimization. By embracing this technology and staying up-to-date with the latest trends and insights, businesses can position themselves for success and drive long-term growth. Don’t wait – start your AI journey today and discover the benefits of optimized sales handoffs for yourself.
