Additionally, the brand was facing challenges in optimizing duration between subsequent orders as few product categories had longer buying cycles while others had shorter cycles. Having an umbrella automation for all products and categories was proving to be less effective compared to what brand could have achieved.

The brand required Conversion Rate Optimization (CRO) techniques specific to each product category that would reduce drop-offs in the lower funnel & capabilities that would enable them to optimize the purchase cycles.

SuperAGI’s Solution and Approach

SuperAGI deeply integrates with the brand’s website built on Shopify to leverage users’ behavioral data on the website, historic purchase data & engagement data to create granular segments.

SuperAGI engaged with the brand to formulate the following action plan intended to improve the shopping experience on the brand’s website and conversions across communication channels:

Enabling highly relevant product recommendations targeted at specific customer segments across its website, the brand was able to provide meaningful cross-sell and up-sell products to its customers at various stages of their commerce journeys

Reducing Time To Purchase (TTP) & encouraging buyers to shop for more products along with their planned purchase translating to a 2x rise in AOV

Resulted in a 5.6x jump in repeat customer purchases

Deploying custom product feeds for various categories based on average buying cycles, the brand was able to create conditional multi-split flows for post-purchase journeys.

The automation flows for products such as wall decors, clocks & curtains were spread over 15 days period. On the contrary, all the communication for general home decor products with shorter cycles were deployed for 3 days with more than 5 omnichannel touchpoints.

Bifurcating abandoned cart journeys and post-purchase journeys allowed the brand to reactivate dormant users with ‘Win-back’ automation flows

SuperAGI’s accurate cross-sell product recommendation on website and all communication channels reduced window shopping duration by helping in faster checkouts with desired products, which resulted in lesser Idle cart durations and impressive 32% reduction in abandoned carts.

After carefully crafting experiences, the brand deployed features from SuperAGI e-commerce stack to add multiple hooks on the product page:

• SuperAGI’s reviews app bringing all essential social validations across all product pages, which allowed the merchant to enable reviews-based automation
• SuperAGI’s ‘back-in-stock’ flows targeting customers who dropped off due to a certain product being out of stock at the time of purchase. What’s interesting is, the brand is witnessing 40% + Signup rate on Back in Stock form.

Today, SuperAGI contributes nearly ~20% of the brand’s total monthly revenue.